Closing keynote: Monumental Innovation, A Conversation with Ted Leonsis
Over the past decade, Ted Leonsis has been a driving force in the sports industry through his ownership of Monumental Sports & Entertainment, which owns and operates the Washington Capitals, Washington Wizards, Washington Mystics, Washington Valor, Baltimore Brigade and Verizon Center in downtown Washington, D.C. Leveraging his technology and media background, Monumental Sports has become a leader in these fields within sports as they’ve created Monumental Sports Network, a first-of-its-kind regional sports network for digital, mobile and over-the-top platforms, and recently announced an advanced media partnership with CSN Mid-Atlantic. Ted Leonsis’ pioneering spirit has also led him to the forefront of emerging sports technologies and leagues. Monumental is now co-owner of aXiomatic, which has controlling interest in global esports franchise Team Liquid, and Leonsis has made investments in Sportradar USA and DraftKings through his venture capital firm, Revolution Growth. In this keynote session, Ted Leonsis will share insights on how he’s instilled innovation into all aspects of his organization and what he envisions for the future.
Founder, Majority Owner, Chairman and Chief Executive Officer
Monumental Sports & Entertainment
Ted Leonsis is founder, chairman, majority owner and CEO of Monumental Sports & Entertainment, which owns and operates the Washington Capitals (NHL), Washington Wizards (NBA), Washington Mystics (WNBA), Washington Valor (AFL), Baltimore Brigade (AFL) and Verizon Center in downtown Washington, D.C. The partnership operates Kettler Capitals Iceplex, the Washington Capitals’ training facility and front office headquarters, and George Mason University’s EagleBank Arena. Monumental also is co-owner of aXiomatic, which has controlling interest in global esports franchise Team Liquid; Mr. Leonsis is co-executive chairman of aXiomatic.
The company also owns Monumental Sports Network, a first-of-its-kind regional sports network for digital, mobile and over-the-top platforms. Customizable features and the ability to deliver content across multiple platforms and devices allow users to access content wherever and whenever they prefer. Monumental Sports Network offers an OTT service providing live streaming of Mystics and Valor games as well as additional live events and games.
Monumental and CSN Mid-Atlantic, part of the NBC Sports Group, formed an advanced media partnership that not only extended CSN’s exclusive media rights to the Capitals and Wizards but also saw Monumental become an equity partner in CSN. NBC Sports Group also invested in Monumental Sports Network, creating a cross-equity leadership structure.
Monumental, a sports, entertainment, media and technology company, was formed in June 2010 and serves a thriving regional sports community. It is the only privately held company in a top-10 market to own and operate four professional sports teams and its arena.
In September 2015 Washington, D.C., Mayor Muriel Bowser, Events DC and Monumental Sports & Entertainment announced plans to construct an entertainment and sports arena in Ward 8. The new venue and basketball facility will include practice courts for the Wizards and serve as the Mystics home court. This is a joint venture that includes the city, Events DC and Monumental Sports & Entertainment, who will be a tenant, leasing space from the city, and Events DC will manage and program the facility. The arena is part of the St. Elizabeths East Campus redevelopment and is expected to generate significant expansion of arts, cultural, entertainment and civic programming. This project is designed to be catalyst for new opportunities in Ward 8 and citywide and create a destination for residents and visitors.
Mr. Leonsis serves on the board of governors for the NBA and NHL as well as on the executive committee of the NHL. He previously was chairman of the NBA media committee.
AMY BROOKS (MODERATOR)
Executive Vice President, NBA's Team Marketing & Business Operations (TMBO)
Amy Brooks is Executive Vice President of the NBA’s Team Marketing & Business Operations (TMBO) department and is responsible for growing NBA, WNBA, and NBA Development League team profitability through strategic consulting on all aspects of business operations, including marketing and digital, ticket sales, sponsorship development, suite sales and customer retention. Under her leadership, TMBO develops best practice content and industry-leading analytics on behalf of teams, and advises teams via in-market visits and more than 20 annual workshops and training sessions.
Prior to joining the NBA, Brooks worked in management consulting at Bain & Company, and was previously a product manager at Sun Microsystems. She received her MBA from Stanford Graduate School of Business. She also holds a bachelor’s degree from Stanford, where she was a member of the women’s basketball team that won three conference championships and went to the NCAA Final Four.