Future of sports media
The media and entertainment industry has seen significant upheaval in the last decade, driven largely by rapid changes in technology and the resultant shifts in the distribution methods through which content is consumed. These changes have affected sports media as well; in fact, live sports has become some of the most valuable content in the industry. This panel will explore the technologies and trends that may transform sports media consumption and distribution, and how various players in the industry will play a part.
Chief Strategy and Product Officer, VOKE VR
David Aufhauser is Chief Strategy and Product Officer at VOKE. He is responsible for creating and executing the company’s strategic plan for bringing immersive products to market. David has spent more than 20 years leading multifunctional teams to build digital media businesses at the nexus of technology, media and sports/entertainment including at Yahoo!, AOL, Justin.tv/Twitch and Pac-12 Networks.
Most recently, David was a founding member of the executive team at Pac-12 Networks and led the creation of all digital properties, including mobile apps, social media, Pac-12.com, the universities’ athletic mobile/websites and Pac-12 Now, one of the first-ever 24/7 live TV Everywhere services. Under David’s guidance, Pac-12 digital delivered triple digit growth year-over-year for three years in a row, including a 500% boost in fan engagement in 2015-16. David received his undergraduate degree at Stanford University before a Master’s at Northwestern University’s Kellogg School of Business.
Head of Sports & News Partnerships, Google/YouTube
Tim leads YouTube's Sports + News teams based out of YouTube's headquarters in San Bruno, CA. Tim has been at Google/YouTube for six years and previously worked at ESPN where he helped shape consumer marketing strategies for ESPN on SportsCenter, the FIFA World Cup, the NBA, and other properties. He holds an AB from Dartmouth College and an MBA from the Stanford Graduate School of Business (class of 2011).
Dan Singer (moderator)
Head of McKinsey's Sports and Gaming Practice
Dan Singer is a partner with McKinsey & Company's New York office in the Media and Entertainment Practice. He has led McKinsey's Sports and Gaming Practice since 2002 and also leads the McKinsey Capability Building initiative.
Dan has served clients across the media industry in cable networks, cable operators, B2B information services, film studios, digital media, and digital marketing.
He is a strategic advisor to four of the six largest sports leagues in the world as well as numerous sports teams, conferences, and governing bodies. His sports expertise spans fan engagement, media, sponsorship marketing, digital, licensing, e-commerce, gaming, and international expansion. Dan is a frequent speaker at sports business forums such as MIT and Stanford and hosts the McKinsey Sports Sponsorship Round Table.
In addition to his role at McKinsey, Dan serves on the Media Advisory Board for the NYC Investment Fund.
Head of Digital Media, FOX Regional Sports Networks
Michael Spirito currently serves as the head of digital media at the FOX Sports regional sports networks as well as the head of business development and digital media at the YES (Yankees Entertainment and Sports) Network, which he joined in 2006. Over the past 10 years, Michael has been a pioneer in the digital media business, highlighted by the launch of the first in-market live game streaming product in MLB history in 2009, which was also the first authenticated ‘TV Everywhere’ product in professional sports. Other achievements include establishing YES’s industry leading presence in social media and first of their kind deals with Facebook, Amazon, Twitter and Google, YES’s partnerships with Arsenal Football Club and Manchester City and multiple traditional and digital distribution initiatives. Since he took over digital at the FOX RSNs, digital video production and consumption has increased over 500%.
From 2000 to 2004, Michael was a founding member of Time Warner Ventures, where he invested in the digital media space. Michael sourced, led series A and B rounds and served as a board member of N2 Broadband, which was acquired by Tandberg TV (ERIC) in 2005. Michael began his career as an investment banking analyst in the Media/Telecom group at Credit Suisse.
Michael is a 2-time Emmy Award winner, has been named to Multichannel News' "40 under 40" list and has been named to CableFax's "Digital Hot List" for seven consecutive years. In his spare time, he has served as a founding investor in and advisor to Bonobos Inc. and Tecovas, as well as a Series A investor in Trunk Club.