AFTERNOON KEYNOTE #2 | 4:45 PM

THE BUSINESS OF THE PROFESSIONAL ATHLETE | CEMEX AUDITORIUM

Since his retirement as one of the most decorated and successful players in the history of Major League Baseball, Alex Rodriguez has turned his focus to business ventures. He is the Founder & CEO of A-Rod Corp., a fully integrated investment and real estate firm, as well as a baseball broadcasting and media personality. He recently signed on to the ESPN Sunday Night Baseball broadcast team. In this discussion with SportsBusinessJournal Executive Editor Abe Madkour, Mr. Rodriguez will explore his transition from a successful, but at times controversial, baseball player to business executive and broadcaster. He will examine how he has leveraged his personal athlete brand for other endeavors, discuss his approach to investment and leadership, and opine on the future of Major League Baseball, among other topics.

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Alex Rodriguez

Founder & CEO,
A-Rod Corp.

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Abraham Madkour

Executive Editor,
SportsBusinessJournal

Moderator